- Sound your own horn
Guest blogging is still as effective a tool as any to generate visibility and awareness for your brand website and it’s also a slow, yet efficient method to position your brand in comparison to the competition. However, it’s important to remember that you will want the best content to be uploaded to your very own website. In other words, don’t waste your copywriter’s talents on blog posts for other sites. While these may contain valuable links for your back linking profile and will help boost your writers’ authorship prowess, nothing will generate more of a buzz than good, potentially viral content on your very own site. As all top social media marketing agencies know, nowadays it’s becoming easier than ever to get the ball rolling in terms of virality – and it’s all thanks to social media. It’s almost free and it allows you to target your audience through increasingly refined methods. It’s also an excellent venue for potential client support issues that may arise, departing from a particular piece of content.
- Do not hard sell via content marketing
Remember that good quality content never sounds like a sales pitch. What you will want it to achieve is coming across as genuinely concerned and helpful. You can do just about anything with content, from relating a personal story that ties in with the brand, to writing how-to and tips & tricks articles for your audience. You cannot expect your potential or even returning customers to trust if you’re coming across as desperate to sell. Do include links to your product or service pages, if they are really connected to the article, but avoid sounding pushy about your own merchandise.
- Write for the people
–not for yourself. This is one rule that content marketers often forget, even in the case of highly experienced long form digital copywriters. You don’t want to fall in love with the sound of your own voice, brand-wise, but to forge a sense of community, loyalty, and trust with your audience. In other words, write about what they need to know. Research your audience, their interests and areas about which they feel the need to find out more about. Then, proceed to providing them with as much content as they need, in that area. This way, they will feel less like a ‘brand’ is trying to convince them about its own qualities – and more like there is a human being at the other end of the ‘line’, one who understands what they need and where they’re coming from.